Sales and marketing teams use Mail Merge for drip campaigns. A business owner can use mail merge to inform customers about upcoming deals and offers. If you are organizing a party at your home, you can send personalized email invitations to all your friends with the help of mail merge. For instance, you can greet each recipient by their first name, you can include their postal address in the message body, personalize the subject line, attach different files while the other parts of the email body remain the same. The individual messages have almost the same content but some parts of the message can be customized. Mail Merge for Gmail lets you send personalized email messages to multiple contacts in one go.
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